Staging Your Home

Staging Your Home

Three things to remember:

  1. You don’t get a second chance to make a first impression.
  2. A review of over 2,800 properties in 8 cities found that staged homes, on average, sold in half the time that non-staged homes did.
  3. Most buyers make decisions about the property they see within the first 15 seconds of entering the home.

What Can Staging Do?

Location Cannot be changed
Size Difficult to change
Amenities Can be changed
Condition Can be changed

Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call “staging.”

When a seller stages their home, one of two things happens:

  1.  The home becomes more valuable than other comparable properties in that price range.
  2. The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.*

*Based on the national best-seller

 SHIFT: How Top Real Estate Agents Tackle Tough Times

by Gary Keller

« Back to Sellers